When it comes to sensitive subjects, metaphors are a good way to tell what needs to be told without hurting or offending viewers. Commissioned by the Belgian Federal Government, Absoluut came up with this visually intriguing idea to guide victims and witnesses of sexual violence to a website with steps that can be taken to stop the violence. I pimped this rough concept with the right visual atmosphere, some Vivaldi and rhythmic editing.
The campaign screened as a commercial in most Belgian cinemas around Valentine's Day.
PRODUCER: FREDERIK ZAMAN